Why is visualization necessary?

The use of data visualization in an organization can bring many benefits.

Employees often use visualization tools in the course of their daily work without even being aware of it. This includes the creation of charts – something every employee of the cluster coordinator’s office has probably dealt with. Although their creation seems intuitive, learning the theoretical basics will allow you to create even better visualizations in terms of graphics, which will reflect the data and information presented in more accurate and interesting way. It will also make it possible to present more complex data using commonly available tools.

Creating visually appealing presentations of data can have a positive impact on contacts with cluster members and decision makers, such as representatives of the Ministry – interesting and clearly presented data encourage people to read it. It can also make reports, studies and other content prepared by the cluster coordinator’s office look more professional. Visuals can also be used in social media as a form of communication. Such graphic elaborations can also enhance the appearance of the cluster’s website, for example, by creating a timeline depicting the organization’s history. A graphically attractive website is now an important element of communication with customers and potential business partners.

Familiarizing oneself with the concept of a dashboard and its implementation can also benefit the offices of cluster coordinators. Graphical representation of important data, collected in one place, gives a more accurate view of the prevailing situation in the organization. Dashboards allow effective management of KPIs – monitoring them allows faster and more accurate decision-making related to their changes, leading to transformation of data into business value. One of the many ways to use visualization for cluster purposes is to develop a graphical version of indicators that monitor the level of implementation of, for example:

  • cluster strategy,
  • National Key Cluster status,
  • cluster projects,
  • The value chain in the cluster.

A good example of data visualization is also the cluster’s advertising catalog, which contains basic data on, among other things, its market activity, potential, degree and direction of development.

In summary, the introduction to the use of visualization tools allows the organization to, among other things:

Turn data into business value


Dashboards, for example, help users focus on the most important data and allow them to use it to make business decisions.

Increase engagement of decision-makers and cluster members


Synthetic and graphical presentation of data can be a very effective tool in discussions. It allows you to present key data in an interesting, attention-grabbing and easy-to-understand way, which makes the prepared studies, reports and other content more attractive.

Developing a data-driven organization


Make your organization a data-driven one by making structured, reliable data available and using them in making your business decisions.

It is also worth noting the ubiquity of visualizations. They are commonplace in media coverage, and thus shape our perception of reality. Therefore, it is worth familiarizing ourselves with the theoretical basis of their creation, if only to acquire knowledge regarding the errors and manipulations they (made consciously or not) may contain.